Donald Trump - The Key to Success


Donald Trump is one of America’s most  successful  business  magnates .  He  operates several  companies  all over the world.  His  assets  are worth a total of about $3  billion .  Now Donald Trump has  announced  that he might become a  candidate  for the presidency   in 2012.

When he was in his twenties Trump  developed  into a  tycoon  who built large buildings like Trump Tower in New York.  He and his wife Ivana became  celebrities  in the Big Apple.  Towards  the end of the 1980s Trump got into financial  difficulties  and almost became  bankrupt . It was during this period that his first  marriage  ended.



Nevertheless   Donald Trump fought back. With the help of banks he  managed  to pay back most of his  debt . He sold off some of his buildings and started   a comeback towards the end of the 1990s.

Today Trump is married to his third wife and back  in business  again. His three children are  executives  in his financial  empire . In the last few years Trump has built hotels, holiday  resorts  and golf courses all over the world. Trump World Tower, finished in 2001, is a  luxury  apartment building in the middle of Manhattan.   Every year he  organizes the Miss Universe  beauty contest .

One  key  to  success  is how Donald Trump  deals with  the  media . He wrote his autobiography  The Art of the Deal  at a very early age, before the financial crisis. He is a big celebrity   and has  appeared  on TV  series  more than once. Some years ago he started producing   his own  reality show ,  The Apprentice . Another reason for Donald Trump’s long-lasting   success is that he knows how to make money out of his name. But many of his friends say his real  goal  is not money but being famous.

Donald Trump has learned from the mistakes he had made during the financial crisis. Today he  admits  that  expanding  his business at such a fast  rate  was a  grave  mistake he wouldn’t make any more.



Related Topics



  • admit   = to say that you have done something wrong
  • announce   = say officially
  • appear   = show
  • apprentice   = someone who works for a person in order to learn new things
  • asset   = all the things a company owns, which can be sold to pay bills
  • bankrupt   = without enough money to pay what you owe
  • beauty contest   = an event in which men and women are judged by the way they look
  • candidate   = here: someone who wants to become president
  • celebrity   = famous person  who is in the media very often
  • company   = firm, business
  • deal with   = manage, work with
  • debt   = the money that you must pay back others
  • develop   = grow
  • difficulty   = problem
  • empire   = group of organizations controlled by one person
  • executive   = manager in an organization; a person who makes big decisions
  • expand   = grow
  • goal   = aim
  • grave   = very bad
  • in business   = here: successful
  • key   = answer
  • long-lasting   = to last for a long time
  • luxury   =very expensive
  • magnate   = rich and powerful businessperson
  • manage   = to do something difficult
  • marriage   = the relationship between two people who are married
  • media   = TV, radio and newspapers
  • nevertheless   = however, even so
  • operate   = own
  • organize   = carry out
  • presidency   = the office or job of the American president
  • produce   = make
  • rate   = speed
  • reality show   = television show that is about real people and what they do
  • resort   = place where people go for holidays
  • series   = television program that is broadcast every week with the same characters
  • success   = become famous and rich
  • successful   = to make a lot of money
  • towards   = near
  • tycoon   = rich and powerful businessperson